by Janet | Jan 2, 2021 | marketing, sales tips, Training
Sometimes it’s better to sell backwards Do I really mean that? Well maybe not everything should be done backwards. But it is certainly worth setting out at the beginning of the meetings, the expectations you have for the end of the meeting! Let me clarify. OK...
by Janet | Jan 1, 2021 | sales tips, sales training, Training
How to sell the unfamiliar. Research shows that customers are unlikely to choose an unfamiliar brand over one they know and recognise – even if there are clear or obvious shortcomings with the known brand. That can even extend to using a dangerous brand. In a...
by Janet Efere | May 15, 2015 | customers, entrepreneurs, marketing, sales training
Small Business, Claim your Competitive Advantage Yesterday, we looked at some reasons why it can be good to be small. As a small business, you: Respond Faster Have More Flexibility Have Better Relationships with Customers Get a Personal connection to the Customer Have...
by Janet Efere | May 14, 2015 | entrepreneurs, marketing, sales training
Small businesses, claim your competitive advantage!As a small business, you are probably very aware of your larger competitors and it can be very easy to be intimidated by them. The trick is not to fall into the trap of trying to match them. If you go head to head...
