Blog
Sales Talk
Why you are my enemy!
Why you are my enemy! I would love to send a letter to all the bad salespeople in the world, explaining what they are doing wrong. Then hopefully, they would take my well-meant advice and stop bothering me! If I did, I suppose it would look something like this: ...
What to do when things get tough
I was at an entrepreneurial event yesterday and, among the razzmatazz, the star speakers and the over enthusiastic support staff, it is true to say that I really did pick up a few gems. One of the best sessions was run by Clate Mask, CEO and joint founder of...
What Rudyard Kipling can teach you about Selling
We are now going to get surprisingly cultural, but it's all in the name of selling more! "I keep six honest serving men(they taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who." What the very clever Rudyard Kipling was talking about...
Do you know what your customers don’t want?
Have you any idea what your customers want? OK - have you any idea what they don't want? Well, you probably have more of an idea than you think you do. After all, you are a customer too aren't you? Maybe you could give yourself some sales tips. And I'm sure you have...
If you’re selling, I’m not buying!
No one successfully sells to every single person they meet. Despite the many books and experts out there who claim they can teach you how to sell, it’s just not possible. However, you can improve your chances if you ‘Sell to the MAN’ ‘MAN’ is an acronym for...
A Simple Introduction to Marketing
Marketing is a huge subject, so it is useful to have a simple overview of what marketing really is. Most of us probably know some marketing activities like: using social media, printing leaflets and getting yourself out there in the world to tell people about what you...
Why you will sell more if you can negotiate like a child
Children are brilliant negotiators. Ask any parent who has just been persuaded to part with yet more money for another ‘essential’ toy, gadget, gimmick, or snack. We can learn a lot from them in our adult world if we are prepared to listen. As tiny babies, we learn to...
Why you must get rid of your toxic customers now!
In this difficult economic climate, we all want more customers, because more customers means more turnover and more profit, right? Well the answer to that is that it actually depends and some customers might actually be sapping your hard won profits. In actual fact,...