Moving from Vendor to trusted adviser

Moving from Vendor to trusted adviser

How can you transition yourself in your customer’s mind from being just a vendor to being a trusted adviser? It matters because a vendor won’t get repeat business but a trusted adviser might be the first person the buyer approaches to ask their advice...
UK selling Vs US selling

UK selling Vs US selling

Who do you think is better at selling, the Yanks or the Brits? Now, I don’t want to start a fight (truly!), but there are some differences between how we approach things aren’t there? [Disclaimer, I cut my sales teeth at Xerox, so I was influenced by some...
Why does sales training fail?

Why does sales training fail?

Do you know why sales training fails?Well actually, it’s the same reasons that any training fails.The delegates turn up, they do the course, they love it (well, they love my courses 😉!) and leave full of enthusiasm and positivity.Then what?Often a big fat...
How good is your Value Proposition?

How good is your Value Proposition?

How good is your Value Proposition?Now at this point, you will probably respond in one of three ways:1. My Value Proposition is great!2. I keep meaning to work on it3. What is a Value Proposition?So, for those of you who fall into categories of 2 and 3, here are some...
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