by Janet Efere | Mar 14, 2015 | entrepreneurs, sales training
I was at an entrepreneurial event yesterday and, among the razzmatazz, the star speakers and the over enthusiastic support staff, it is true to say that I really did pick up a few gems. One of the best sessions was run by Clate Mask, CEO and joint founder of...
by Janet Efere | Mar 7, 2015 | sales tips, sales training
We are now going to get surprisingly cultural, but it’s all in the name of selling more! “I keep six honest serving men(they taught me all I knew);Their names are What and Why and WhenAnd How and Where and Who.” What the very clever Rudyard Kipling...
by Janet Efere | Feb 7, 2015 | customers, sales training
Have you any idea what your customers want? OK – have you any idea what they don’t want? Well, you probably have more of an idea than you think you do. After all, you are a customer too aren’t you? Maybe you could give yourself some sales tips. And...
by Janet Efere | Jan 27, 2015 | sales tips, sales training
No one successfully sells to every single person they meet. Despite the many books and experts out there who claim they can teach you how to sell, it’s just not possible. However, you can improve your chances if you ‘Sell to the MAN’ ‘MAN’ is an acronym for...
by Janet | Dec 1, 2014 | marketing, sales training
Marketing is a huge subject, so it is useful to have a simple overview of what marketing really is. Most of us probably know some marketing activities like: using social media, printing leaflets and getting yourself out there in the world to tell people about what you...
by Janet | Nov 11, 2014 | negotiation, sales training
Children are brilliant negotiators. Ask any parent who has just been persuaded to part with yet more money for another ‘essential’ toy, gadget, gimmick, or snack. We can learn a lot from them in our adult world if we are prepared to listen. As tiny babies, we learn to...
