by Janet Efere | May 15, 2015 | customers, entrepreneurs, marketing, sales training
Small Business, Claim your Competitive Advantage Yesterday, we looked at some reasons why it can be good to be small. As a small business, you: Respond Faster Have More Flexibility Have Better Relationships with Customers Get a Personal connection to the Customer Have...
by Janet Efere | May 14, 2015 | entrepreneurs, marketing, sales training
Small businesses, claim your competitive advantage!As a small business, you are probably very aware of your larger competitors and it can be very easy to be intimidated by them. The trick is not to fall into the trap of trying to match them. If you go head to head...
by Janet Efere | May 11, 2015 | negotiation, sales tips, sales training
Closing sales is not a wrestling match! When I started my sales career it was with a well-known Financial Services organisation who shall be nameless. My manager, who I can now see was the cliché of the crooked salesman, was much worse and delighted in teaching...
by Janet Efere | Apr 24, 2015 | marketing, sales training
Are you using the power of Case Studies in your business? Small businesses are always looking for ways to increase their reach and compete with the big boys. With that in mind, have you really explored the benefits of using case studies to promote your business? The...
by Janet Efere | Apr 8, 2015 | customers, sales training
I’m a Salesperson – give me a cuddle please! I don’t know what you think about people who sell for a living. Perhaps you think we are all pushy, gobby, dishonest, manipulative charlatans. I hope you don’t, but from comments I sometimes hear a...
by Janet Efere | Mar 20, 2015 | sales tips, sales training
Why you are my enemy! I would love to send a letter to all the bad salespeople in the world, explaining what they are doing wrong. Then hopefully, they would take my well-meant advice and stop bothering me! If I did, I suppose it would look something like this: ...
