by Janet Efere | May 14, 2015 | entrepreneurs, marketing, sales training
Small businesses, claim your competitive advantage!As a small business, you are probably very aware of your larger competitors and it can be very easy to be intimidated by them. The trick is not to fall into the trap of trying to match them. If you go head to head...
by Janet Efere | Apr 24, 2015 | marketing, sales training
Are you using the power of Case Studies in your business? Small businesses are always looking for ways to increase their reach and compete with the big boys. With that in mind, have you really explored the benefits of using case studies to promote your business? The...
by Janet Efere | Apr 4, 2015 | customers, entrepreneurs, marketing, negotiation, sales tips, Training
Why you should stop discounting and charge more When you looked at that heading, did you think ‘no chance!’ Or perhaps you shouted at me; ‘what does she know?’ Certainly, if you are anything like most people in business, you might have some...
by Janet | Dec 1, 2014 | marketing, sales training
Marketing is a huge subject, so it is useful to have a simple overview of what marketing really is. Most of us probably know some marketing activities like: using social media, printing leaflets and getting yourself out there in the world to tell people about what you...
